본문/내용
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Perfume Shop
- BUSINESS PLAN & MARKETING STRATEGY
GROUP. 1
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Contents
1. IDEA-DEVELOPING
- SITUATION ANALYSIS
- SPECIPIC IDEA OF BUSINESS
2. BUSINESS-PLANNING
PRODUCT
- PRPMOTION
3. ACTING
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Needs to show
individual’s unique personality
IDEA DEVELOPING
SITUATION ANALYSIS
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2. Eco-friendly trend
? natural product
Copyright @ all reserved Team H
IDEA DEVELOPING
SITUATION ANALYSIS
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3. High attention to beauty products
However…
? lots of bubbles in the price
? less customized products
IDEA DEVELOPING
SITUATION ANALYSIS
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TARGET
23 to 30 years of women.
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3 BASIC VALUES DF PERFUME SHOP
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3 BASIC VALUES DF PERFUME SHOP
1. CUSTOMIZATION
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3 BASIC VALUES DF PERFUME SHOP
2. ECO-FRIENDLY POLICY
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3 BASIC VALUES DF PERFUME SHOP
3. REASONABLE PRICE
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For the order
1. fragrance
3. Name made by order
2. quantity
Choice
PRODUCT
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using natural m…
…