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APPLE 28 28
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APPLE 28 28 .pptx
[Size :
2 Mbyte
]
APPLE 28 28 .pptx
[Size :
2 Mbyte
]
분량 28 Page
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_SLIDE_1_
_SLIDE_2_
Contents
Company description
Situational Analysis
Tactical marketing programs
Advancing into Korea market
Conclusion
_SLIDE_3_
1976 - Apple 1
1977 - Apple 2
1979 - Computer Market
1985 ? Leaving
1991- PowerBook
1997 ? Come Back / iMac
2007 ? iPhone / iPod touch
1984 - Macintosh
2xxx - iPad
History of Apple. Inc
_SLIDE_4_
Mission Statement
“Change the world
by brining computer
to masses”
_SLIDE_5_
About CEO
Goal-oriented
Leadership
Passion
Think different
Culture dictator
_SLIDE_6_
iPhone
Mac-Mini
Macbook
Apple TV
iPod
iPad
Mighty-Mouse
Current products
iMac
_SLIDE_7_
iPod
- STP
Segmentation
Who to segment?
…
_SLIDE_2_
Contents
Company description
Situational Analysis
Tactical marketing programs
Advancing into Korea market
Conclusion
_SLIDE_3_
1976 - Apple 1
1977 - Apple 2
1979 - Computer Market
1985 ? Leaving
1991- PowerBook
1997 ? Come Back / iMac
2001 ? iPod
2004 ? iTunes2007 ? iPhone / iPod touch
1984 - Macintosh
2xxx - iPad
History of Apple. Inc
_SLIDE_4_
Mission Statement
“Change the world
by brining computer
to masses”
_SLIDE_5_
About CEO
Goal-oriented
Leadership
Passion
Think different
Culture dictator
_SLIDE_6_
iPhone
Mac-Mini
Macbook
Apple TV
iPod
iPad
Mighty-Mouse
Current products
iMac
_SLIDE_7_
iPod
- STP
Segmentation
Who to segment?
…
(1) Skimming strategy
(2) Product Mix Pricing Strategy
(3) Optional-product pricing Strategy
(4) Product bundle pricing Strategy
(5) Price-Adjustment Strategies
① Internet - internet banner on NAVER
② Partnership with Fashion Brand
④ Indirect advertisement in Korea
⑤ `iPod your Mercedes` (2008)
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I D : jung****** Date : 2013-04-05 FileNo : 11058932 |
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