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_SLIDE_1_ _SLIDE_2_ Contents Company description Situational Analysis Tactical marketing programs Advancing into Korea market Conclusion _SLIDE_3_ 1976 - Apple 1 1977 - Apple 2 1979 - Computer Market 1985 ? Leaving 1991- PowerBook 1997 ? Come Back / iMac 2001 ? iPod 2004 ? iTunes 2007 ? iPhone / iPod touch 1984 - Macintosh 2xxx - iPad History of Apple. Inc _SLIDE_4_ Mission Statement “Change the world by brining computer to masses” _SLIDE_5_ About CEO Goal-oriented Leadership Passion Think different Culture dictator _SLIDE_6_ iPhone Mac-Mini Macbook Apple TV iPod iPad Mighty-Mouse Current products iMac _SLIDE_7_ iPod - STP Segmentation Who to segment? The MP3 player market How to segment? By the criteria of capacity and design - What to segment? The expected market of iPod _SLIDE_8_ Design Capacity Fashionable Middle Practical Small Medium Large Segmentation _SLIDE_9_ Targeting Range of Age Design Under 25 25~44 Mor…
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