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_SLIDE_1_ Airline Competitor Analysis Strategic management _SLIDE_2_ Introduction ? Business Objective ? Current Strategy ? Belief about Industry ? Strength & Weakness ? Alliance Membership _SLIDE_3_ Analysis 01 Strategic management _SLIDE_4_ Business Objective To provide highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline. The Japan Airlines will act as a bridge to bring peoples. To provide customers with safe, good value, point-to-point air services on a range of European routes. Becoming a carrier as the best choice for customers and loved by the staff and employees. _SLIDE_5_ Current Strategy To provide low fare flight with maximum customer satisfaction. To provide customer with unique premium service whenever they fly with BA and …
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