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Hotel Project Management
Sculpting in Time
(Travel Agency)
Contents
1. Analysis of customer
. Purchase Behavior
1---. Customers` needs
1-3. Customer profile
1-4. customer Purchasing power
--.
---1. S.I.T?
-----. logo
---3. Type of Business
---4. Vision and Mission Statement
---5. Organizational Structure
---6. Place Analysis
---6-1. Advantage of this place
---6---. Disadvantage of this place
---6-3. A Floating Population
---7. Product
---8. CRM
---9. Advertising and Promotion
3. Sales Marketing Strategy
4. SWOT Analysis
5. Conclusion
Analysis of customer
1-1. Purchase Behavior
A. Problem Recognition: Perceiving a Need
- In Korean University the number of foreign students is increasing. They feel lonely and want to travel in Korea on vacation and w¡¦(»ý·«)
B. Information Search: Seeking Value
C. Relationship with Korea/Korean
without much costing is what we are working on.
1---. customers` needs
A. Korean culture
-Foreign students have some motivation (Korean cultural factors) to decide to come to Korea.
- They love Korean celebrities
- They are interested in Korea culture and entertainments.
B. Great memory in Korea
- They have limited time in Korea, and want to make great memory in Korea - They have bunch of times to kill.
- They feel lonely in Korea because they are out of their countries
C. Relationship with Korea/Korean
- They want to make Korean friends to know Korean culture and learn Korean. - They have some romantic image regarding Korea because of some TV shows.
1-3. Customer profile
- Our potential customer would be all foreign students who have D-- visa and also have D-4 Visa. and our main targets are university students(both Korean and international students) in Korea especially someone interested in multi cul