본문/내용
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Hotel Project Management
Sculpting in Time
(Travel Agency)
Contents
1. Analysis of customer
. Purchase Behavior
1---. Customers` needs
1-3. Customer profile
1-4. customer Purchasing power
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---1. S.I.T?
-----. logo
---3. Type of Business
---4. Vision and Mission Statement
---5. Organizational Structure
---6. Place Analysis
---6-1. Advantage of this place
---6---. Disadvantage of this place
---6-3. A Floating Population
---7. Product
---8. CRM
---9. Advertising and Promotion
3. Sales Marketing Strategy
4. SWOT Analysis
5. Conclusion
Analysis of customer
1-1. Purchase Behavior
A. Problem Recognition: Perceiving a Need
- In Korean University the number of foreign students is increasing. They feel lonely and want to travel in Korea on vacation and weekend. At the same time there are many domestic students who want to make foreign friends. But there is not any company can meet …
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