컨벤션 소비자 행동분석

목차 1. Convention consumer behavior analysis 2 Convention consumer decision making process 3. Selecting convention destination and participation motives 1 1. Convention consumer behavior analysis 2 1. Importance of convention consumer behavior analysis Experience, Subjective decision Marketing strategy is needed 1. Convention consumer behavior analysis 3 2. Structure of Consumer behavior analysis 1. Convention consumer behavior analysis 4 3. Factors affecting consumer behavior Cultural factors Historical heritage , life style 1. Convention consumer behavior analysis 3. Factors affecting consumer behavior Cultural factors Ex) 1. Convention consumer behavior analysis 5 3. Factors affecting consumer behavior 2. Social factors social class Permanent and homogeneous group The factors that determine status: Property, income, job, education level and social ties Social class is not static but dynamic. Ex. Lexus CF 1. Convention consumer behavior analysis 6 Wa…
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