본문/내용
“세계 초일류 유통기업을 꿈꾸다”
신세계백화점의 마케팅 전략 분석
목 차
1. 기업소개··············································································3
2. 3C 분석··············································································3
(1)자사분석······························································································3
(2)경쟁자분석-롯데백화점·············································································3
(3)고객분석······························································································4
3. SWOT 분석······················…
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