신세계백화점의 마케팅 분석 최종보고서

1. 기업소개··············································································3

2. 3C 분석··············································································3

(1)자사분석······························································································3

(2)경쟁자분석-롯데백화점·············································································3

(3)고객분석······························································································4

3. SWOT 분석··········································································4

(1) Strength·····························································································4

(2) Weakness···························································································4

(3) Opportunity·························································································4

(4) Threat································································································4

4. STP 분석·············································································5

(1) Segmentation······················································································5

(2) Targeting····························································································5

(3) Positioning··························································································5

5. 7P분석················································································6

(1) Product ····························································································6

(2) Price·································································································6

(3) Place································································································6

(4) Promotion··························································································7

(5) Process·····························································································7

(6) People······························································································7

(7) Physical evidence················································································7

6. 위기상황과 신세계의 대처························································8

(1) 위기상황····························································································8

(2) 신세계의 대처·····················································································8

7. 시사점과 분석·······································································9

8. 생각해볼 문제·······································································10

(1) 개요