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(The Philippines’ No.1 Fast-food Chain) CONTENTS - What is a Jollibee? - Jollibee’s ‘FSC’ Commitment - The DLSU Survey - Marketing , Operating, Internatinal What is the Jollibee? Published: TUESDAY, MAY 31, 2005 International Herald Tribune Business Jolly - happy, cheerful, merry, upbeat, playful, cheery, genial, chirpy Bee - Honeybee - A workman What is the Jollibee? What is the Jollibee? It is an American style fast-food restaurant that caters to the Filipino taste. JOLLIBEE’s Product HISTORY OF JOLLIBEE 1975 1978 1981 1984 1992 1999 2003 Mr. Tony Tan 아이스크림 점포 창업 Jollibee Foods Corporation is born (sales of P2million) Jollibee Foods Corporation enters list of Top 1000 Corporations. Jollibee ended the year with 10 stores. Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry. Jollibee have 112 stores nationwide Opened 50 stores nation-wide; total of 350 stores. Jollibee store count closed to 988 s…
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