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마케팅 래디패스
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마케팅 래디패스.ppt
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642 Kbyte
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마케팅 래디패스.ppt
[Size :
642 Kbyte
]
분량 13 Page
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목차/차례
- Pricing Strategy of Radypass Radypass뭩 Pricing Goal Cost Structure 1.Up Front Cost 2. Product Cost Pricing Strategy Dynamic Pricing Pricing Models Expected Effects on each Stakeholder Pricing Goal Maximize Profit Maximize Market Share Maximize Market Size Cost Structure Reference System [Hi-pass System] : Highway Tollgate Payment system based on WIRELESS NETWORKING : Approx. 35,000,000 USD to cover metropoli...
본문/내용
Pricing Strategy of Radypass
Radypass’s
Pricing Goal
Cost Structure
1.Up Front Cost
2. Product Cost
Pricing Strategy
Dynamic Pricing
Pricing Models
Expected Effects
on each Stakeholder
Pricing Goal
Maximize
Profit
Maximize Market Share
Maximize Market Size
Cost Structure
Reference System
[Hi-pass System]
: Highway Tollgate Payment system
based on WIRELESS NETWORKING
: Approx. 35,000,000 USD
to cover metropolitan area
Cost Structure
Subway System :
about 400 stations
* 4 RFID Readers (EA station)
* Cost of Reader & Gates (about $200)
= appox. 3.2 million USD
Bus system Cost :
about 8000 buses in Met. Area
RFID Reader& Device ($100/bus)
= approx. 8 million USD
Solution Cost : 8 ~ 10 million USD
Total Cost : 20 million USD
RFID Chip : about 1$
-> Basic Chip
Add- in Financial Function
-> Premium Chip…
Radypass’s
Pricing Goal
Cost Structure
1.Up Front Cost
2. Product Cost
Pricing Strategy
Dynamic Pricing
Pricing Models
Expected Effects
on each Stakeholder
Pricing Goal
Maximize
Profit
Maximize Market Share
Maximize Market Size
Cost Structure
Reference System
[Hi-pass System]
: Highway Tollgate Payment system
based on WIRELESS NETWORKING
: Approx. 35,000,000 USD
to cover metropolitan area
Cost Structure
Subway System :
about 400 stations
* 4 RFID Readers (EA station)
* Cost of Reader & Gates (about $200)
= appox. 3.2 million USD
Bus system Cost :
about 8000 buses in Met. Area
RFID Reader& Device ($100/bus)
= approx. 8 million USD
Solution Cost : 8 ~ 10 million USD
Total Cost : 20 million USD
RFID Chip : about 1$
-> Basic Chip
Add- in Financial Function
-> Premium Chip…
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I D : jung****** Date : 2013-04-02 FileNo : 11058383 |
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