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Marketing Plan for Panda Express Contents Overview of Panda Express Mission Statement Internal Analysis SWOT / Portfolio of Current Products Situational Analysis STP / Competitive Analysis Marketing Strategy 4P Mix Overview of Panda Express Since 1983 Fast Casual Restaurant Chain Serving American Chinese Cuisine 1317 Restaurants No MSG Higher Paid Mission Statement "Deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives" Internal Analysis - SWOT - Provide a quick ordering system - Sleek and clean interior - Convenient take-out - In a variety of foods able to be eaten at once Strength Weakness Opportunity Threat -Food containing artificial flavor -Poor packaging -Distribution chains only in certain areas -Originating in the raw material supply problems - Differentiated not on the domestic Chinese restaurant buffet Koreans have not tasted a lot of the menu - Open 24 hours - Compe…
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