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Principles of Marketing [Team Project] 1. Why we choose Heineken? A primary factor is Heineken`s Wonderful, and Beautiful social marketing video that ch-armed our team members. No interest in football couldn`t even know to me, imprinting positive corporate image as just achieved by video social marketing is not an exaggeration to say that I think. Because of fresh corporate image and marketing methods to further investigate of the company Heineken, Heineken, the company was selected for analysis. 2. De스크립트ion of Heineken ○ Heineken? Heineken has wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. ○ Design of Heineken Bottle The color of the beer is not visually appealing, so it have to fill into dark brown bottle. Breaking that thinking the first was Heineken beer. Refreshing green b…
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