HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Harley Davidson contents History Products Market Share Target Market Promotion Marketing History William Herley and Authur Davidson established Harley-Davidson in 1903. Become the largest motorcycle manufactururer in the world through World Wars. Crisis because of other competitors. Start BUY BACK program in 1987. Today, Harley-davidsons are all over the world. Products SPORSTER DYNA SOFTAIL VRSC TOURING Market Share WORLDWIDE NET REVENUE BY PRODUCT LINE Dollars in millions 76.5% HD MOTORCYCLES 15.3% PARTS&ACCESSORIES 5.6% GENERAL MERCHANDISE 2.2% BUELLMOTORCYCLES 0.4% OTHER WORLDWIDE NET REVENUE BY REGION Dollars in millions 68.7% UNITED STAES 16.2% EUROPE 5.0% JAPAN 4.6%CANADA 3.0%AUSTRALIA 2.5%REST OF WORLD MARKET SHARE US Market Share 2007 2006 2005 2004 2003 Harley-Davidson 49.4% 50% 49.6% 50.2% 50.3% Honda 14.2 15.1 16.6 18.7 18.4 Suzuki 12.5 12.9 12.4 10.2 9.8 Yamaha 9.2 8.6 8.9 8.7 8.5 Kawasaki 7.2 6.8 6.5 …
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