신라명과,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

신라명과The Last Supper, Jesus gave us bread and wine
Contents

1. About 신라명과 By Lee, Hong-Yun

2. Our ideas By Kong, Hye-Ran

3. Analyze our ideas By Kim, Ji-Hye

4. Related data By Kim, Tae-Yob
1
Brand name : 신라명과
Since 1984, from Shilla-hotel bakery department
250 employees
Main products : breads, cakes, chocolates, candies etc.
188 franchising stores in Korea
신라명과 is,
pure
delicious
creative
2
신라명과 started in advance franchising bakery market.
But, They always be No.4
They especially weak in Positioning statement
Why we choose 신라명과?
3
?A trend of franchising bakery market
the total sales of franchise bakeries
Unit : hundred million 원
2001
2002
2003
2004
파리크라상
1,854
2,704
3,050
3,420
크라운 베이커리
970
1,250
1,400
1,500
신라명과
440
350
350
300
뚜레쥬르
330
450
680
800
Total
3,564
4,754
5,480
6,020
4
Competitors: Paris baguette(15%), Crown bakery(8%), Tous les Jours(4%)
-New patent technologi…