본문/내용
NAVER
MARKETING PLAN
Executive Summary
Executive Summary
Market Summary
Advertisement costs
Ex) Home ?
Top main (390x100)
120,000,000 won
〓 $ 120,000
per 30 min.
(June. 2008)
Executive Summary
SWOT
Competitors
Services
No 1 Web Site
Unique Visitors
Search
naver.com
20,984,404
E-mail
daum.net
13,696,037
Cafe
daum.net
14,200,992
Mini Homepage
cyworld.com
13,753,674
Blog
naver.com
16,452,855
Messenger
NateOn
8,711,690
Multimedia
Pandora TV
3,500,131
Music
Melon
1,459,139
)
KoreanClick, third week of March, 2007
Product Offering
`Knowledge iN`
Internet users share information with each other, called `C2C` search-engine system.
`Blog`
Blog can be filled up with any contents such as pictures, music files, news articles and so on.
‘Naver Phone ’
A free service for Naver members. When two Naver users are online, they can make a free visual phone call as long as they have registered each other as a friend.
…