바디샵 경영성공요인분석 및 마케팅전략(영문자료)

in April 2007 a total of 94 stores holds
Ⅱ SUCCESS FACTORS
ⅰ. Selling And Products Made With Natural Ingredients
○ Pure naturalism is under the fundamental principle of the kind of products made with natural ingredients that reaches over 600.
○ Natural ingredients, against animal testing, RRR (Recycle, Reuse, Refill) in accordance with such business activities are developed through a process of new product introductions.
○ The bodyshop stores is green uniform shops around the world and give confidence to the atmosphere for all our products and product testers illustrate the value and have counseling workers.
○ Buyers with their purchase value of products purchased by the buyer and the environment contribute to explain the degree to which the products are sold to more.
○ Compared to competitors is cheap and sell products of various sizes
→ To fit the budget to purchase care for our customers.
This the bodyshop products sold worldwide, 0.4 per second for a force.

ⅱ. M

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