[경상계열] [경영정보학과]여행사의 인터넷마케팅을 위한 웹 로그 파일 분석에 관한 연구[1]

여행사의 인터넷마케팅을 위한 웹 로그 파일 분석에 관한 연구 A Study of Web Log File Analysis for Internet Marketing of travel agency Abstract In the wake of recent global environmental changes characterized by digital information and network technology, our ways of life and exchange patterns are ever changing. In particular, rapid development of Internet-related information technology makes lots of companies recognize Internet as a kind of major resources for corporate operation, not as a simple search tool, increasing the weight of information. The way of corporate exchange with its customers has been considerably changed for the past several years. As the traditional way of sales and consistent relationship with their customers is no longer guaranteed, so the companies are required to understand their customers better and to correctly respond to what they are demanding. In analyzing log files left by users, many web-based companies can make more scientific, analytic and statistical approach, enhancing th…
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