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A Study of Web Log File Analysis for Internet Marketing of travel agency
Abstract
In the wake of recent global environmental changes characterized by digital information and network technology, our ways of life and exchange patterns are ever changing. In particular, rapid development of Internet-related information technology makes lots of companies recognize Internet as a kind of major resources for corporate operation, not as a simple search tool, increasing the weight of information.
The way of corporate exchange with its customers has been considerably changed for the past several years. As the traditional way of sales and consistent relationship with their customers is no longer guaranteed, so the companies are required to understand their customers better and to correctly respond to what they are demanding.
In analyzing log files left by users, many web-based companies can make more scie¡¦(»ý·«)
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