전략경영 파이널 최종

For a long time ‘Dongsuh’ Foods and Nestle have been kept their monopoly on coffee mix market. ? Recently, ‘Namyang’ advance into the coffee mix market implies that the large food companies enter into coffee market. it takes a food industry official`s eye. ? We will analyze diversification of Namyang in coffee mix market, based on the strategic option selecting process such as internal (VRIO framework)& external analysis(michael porter’s 5 forces model). We will know whether the Namyang’s diversification strategy is reasonable or not and predict future value of coffee mix market. ? Executive summary CONTENTS Industry Food (processed milk product) Founded 1964 Founders Doo-young, Hong Key people Woong ? kim (chair man & CEO) Won-sick, Hong (Major share holder) Net income 13,507,030 thousand won <2xxx.3> Total asset 948,491,857 thousand won <2xxx.3> Employees 2785 people <2xxx.12> Namyang Case Namyang’s main items - Dry milk, Milk, Yogurt, cheese, Beverage &…
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