블루클럽 마케팅전략 영문파워포인트

Let’s go to the Blue Club
We ♥ Blue Club
CONTENTS
1
2
3
4
Blue Club Introduction
Business Analysis
Product Development
Marketing Plan
1. Blue Club Introduction
Blue Club is the first and biggest barbershop
Do you know Blue club?
Blue Club is especially popular with men
We ♥ Blue Club
Product
Hair Styling
Additional Service
Living Goods
Hair Cut
Hair Coloring
Wave
Styling/Shampoo
Scalp Caring
Vitamin
Shampoo/Wax
Skin/Lotion
Caring Product
1-2. Blue Club’s Product
We ♥ Blue Club
2. Business Analysis
Competitive
Economic
2-1. Environmental forces
We ♥ Blue Club
Inexpensive

Old-fashioned haircut

Focusing on Male

Good to get a formal haircut
S
Lack of communication strategy

World of mouth

Negative impression

Low quality service
Increaing prices

increaing interest about
beauty and style

It does not have lots of
competitor
O
W
Market changing rapidly

Customer require higher service

Releasing haircut regulatio…