넥센히어로즈 스포츠마케팅3c,stp,4p전략 파워포인트(영문레포트)

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넥센히어로즈 스포츠마케팅3c,stp,4p전략 파워포인트(영문레포트).ppt [Size : 4 Mbyte ]

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목차/차례

4P Strategy - Place Use of shuttle bus Place Need for the expansion of facilities Expectation Effect Growing fans of family unit The Heroes professional team brand appreciation It is re-investment possibility through profitability increase. LOGO Marketing strategy for Heroes Contents Introduction 1 Market Research 2 3C Analysis 3 STP Strategy 4 4P Strategy 5 Expectation Effect 6 Introduction to Heroes Sammi Superstars - 1982-1985 Chungbo dolpins - 1985-1987 Pacific dolpins - 1988 ~ Aug...

본문/내용

Marketing strategy for Heroes
Contents
Introduction
1
Market Research
2
3C Analysis
3
STP Strategy
4
4P Strategy
5
Expectation Effect
6
Introduction to Heroes
Sammi Superstars - 1982-1985
Chungbo dolpins - 1985-1987
Pacific dolpins - 1988 ~ August 1995
Hyundai Unicorns - September 11, 1995-October 5, 2007
Woori Heroes - 2008 3 24 ~ August 25, 2008
Heroes - September 2008-present
Home stadium : Mok-dong Stadium
Simbol color : Brown
Mascot : Teok-Dori
Key players: Lee Taek-Keun, Clark, Hwang Jae-Gyun,? Jang Won-Sam…
Key Player
Logo & Stadium
KBO`s Market
The benefit of KBO

-People get interested in professional baseball through Beijing Olympic, and ranking at second ground at WBC 2009.
?
The rate of people coming to see the games gets larger as they get interested in it.

No matter what sexuality they have or how old they are, people started coming to see the games a …

📝 Regist Info

I D : nirv*******
Date : 2011-04-19
FileNo : 11023563

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넥센히어로즈 스포츠마케팅3c,stp,4p전략 파워포인트(영문레포트)

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