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Google Wave Promotion Strategies

▶ Contents

1. Introduction
1) Why we choose Google Wave
2) What Is Google Wave?
3) What Is the Differences?

2. Market Research
1) Why We Choose Korea as a Target Market?
2) Competitor - Nate on & Targeting

3. Trends of 20’s
1) Play
2) Talk
3) Study

4. Promotion Strategies
1) Based on Play
2) Based on Talk
3) Based on Study

5. Conclusion

1. Introduction
1) Why we choose Google Wave

Concurrency control technology lets all people on a wave edit rich media at the same time. Google Wave is a personal communication and collaboration tool announced by Google at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking.

It has a strong collaborative and real-time focus supported by extensions that can provide, for example, robust spelling/grammar checking, automated translation b…