인터넷마케팅계획 금강기획

* Tips for Establishing Internet Marketing Plan 임 언 석 * Contents Objectives Target areas in Internet Tactics : Content Resources Timelines Building brand awareness & loyalty Direct response promotions Education of the marketplace Product demonstration & distribution Public relations Research & product development Service & support * Objectives 인터넷 상에서 무엇을 하기를 원하는가? - 현재 고객 or 미래 고객 or Both ? - 판매 창출 or 고객 서비스 or 투자자 관계구축 or Recruiting or Others ? * Target areas in Internet Just Web ? Newsgroup FTP Sites * Tactics Building brand awareness and loyalty Direct response promotions Education of the marketplace Product demonstration and distribution Public relations Research and product development Service and support * Tactics - 1 Building brand awareness and loyalty - Promotion - sponsorships - hy펄inking in other sites… etc… * Tactics - 2 Direct response promotions - take a specific action to people right now ex) “buy one, get one free” …
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