[사업제안서] CRM final

c d d c CRM consulting Approach Using Customer Centric Database b a October 2001 유성철 bxxxx@xxxxtide.com eMarketing Practice OpenTide Korea NOTICE: Quoting OpenTide Information and Data This material is proprietary to OpenTide. It contains trade secret and confidential information which is solely the property of OpenTide. This material is for client’ internal use only. It shall not be used, reproduced, s copied, disclosed, transmitted, in whole or in part, without the express consent of OpenTide. ⓒ2001 OpenTide All rights reserved c d 목차 Ⅰ. 머리말 Ⅱ. CRM Consulting Framework 1. Strategy focused phases Phase Ⅰ-1A : 환경분석 및 역량평가 Phase Ⅰ-1B : 현행 CRM 프로세스 및 시스템 분석 Phase Ⅰ-2 : CRM 비전 수립 Phase Ⅰ-3 : CRM 전략 수립 Phase Ⅰ-4 : 비즈니스 요구사항 분석 2. Technology focused phases Phase Ⅰ-5 : To-Be CRM 모델 수립 Phase Ⅰ-6 : CRM Solution 분석 Phase Ⅰ-7 : 구현계획 수립 Ⅲ. Road Map for Making Customer Centric Big Database 1. 고객 중심의 데이터베이스 구축 및 활용전략 2. Implementation Roadmap Phase Ⅱ-1 : Requirement…
1. 고객 중…