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설화수 마케팅전략분석 파워포인트 발표자료영문자료
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설화수발표.pptx
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설화수발표.pptx
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자료설명
신촌 Y대 경영대학 수업 기말과제로 제출한 설화수 마케팅전략분석 파워포인트 발표자료입니다.
각페이지 슬라이드노트 중간중간에 발표시 사용할 스피치대본도 첨부되어있습니다.
설화수 마케팅사례 발표준비하시는분들께 많은도움될겁니다^-^
각페이지 슬라이드노트 중간중간에 발표시 사용할 스피치대본도 첨부되어있습니다.
설화수 마케팅사례 발표준비하시는분들께 많은도움될겁니다^-^
목차/차례
BRAND NAME
BRAND HISTORY
Succession of Sulwhosoo(雪花秀)
-Total Sales of [Amore Pacific] these days
-Sales figures of [Suhl-whoa-soo]
How could Sulwhosoo(雪花秀) Succeed?
Targeting
BRAND HISTORY
Succession of Sulwhosoo(雪花秀)
-Total Sales of [Amore Pacific] these days
-Sales figures of [Suhl-whoa-soo]
How could Sulwhosoo(雪花秀) Succeed?
1.Successive entry to market
SegmentingTargeting
Positioning
MAKETTING MIX : 4P
PRODUCT
PRICE
PLACE
PROMOTION
SWOT
2.Buzz Marketing
How could Sulwhosoo(雪花秀) Succeed?MAKETTING MIX : 4P
PRODUCT
PRICE
PLACE
PROMOTION
SWOT
본문/내용
_SLIDE_1_
Marketing strategy
Sulwhosoo (雪花秀)
_SLIDE_2_
CONTENTS
Introduction of [Suhl-whoa-soo]
Proof data of success
How could they succeed?
Conclusion(4P , SWOT)
Successful entry to market
Buzz marketing
_SLIDE_3_
Sulwhosoo (雪花秀)
means snowflake-water in Korean, is named
to show that it can give snowflake-like beauty and elasticity to women’s aged, dry, and
rough skin.
BRAND NAME
[Sulwhosoo]
_SLIDE_4_
BRAND HISTORY
BRAND HISTORY
1967. Research traditional oriental beauty treatment which focused on ginseng
1973. Developed [Amore pacific]’s “ginseng sammi”
? the first high-grade traditional oriental cosmetic within the country
1975. Developed [Amore pacific]’s “sammi”
1987. the birth of “suhl-whoa”, which has advanced aging prevention
1997. the birth of brand “suhl-whoa”
2004. Basic skin care line Advance for [suhl-whoa]
2009. Basis skin care line Advance for [suhl…(생략)
Marketing strategy
Sulwhosoo (雪花秀)
_SLIDE_2_
CONTENTS
Introduction of [Suhl-whoa-soo]
Proof data of success
How could they succeed?
Conclusion(4P , SWOT)
Successful entry to market
Buzz marketing
_SLIDE_3_
Sulwhosoo (雪花秀)
means snowflake-water in Korean, is named
to show that it can give snowflake-like beauty and elasticity to women’s aged, dry, and
rough skin.
BRAND NAME
[Sulwhosoo]
_SLIDE_4_
BRAND HISTORY
BRAND HISTORY
1967. Research traditional oriental beauty treatment which focused on ginseng
1973. Developed [Amore pacific]’s “ginseng sammi”
? the first high-grade traditional oriental cosmetic within the country
1975. Developed [Amore pacific]’s “sammi”
1987. the birth of “suhl-whoa”, which has advanced aging prevention
1997. the birth of brand “suhl-whoa”
2004. Basic skin care line Advance for [suhl-whoa]
2009. Basis skin care line Advance for [suhl…(생략)
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I D : nirv******* Date : 2010-09-30 FileNo : 11006490 |
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