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Final Report
Marketing Analysis of NHN
Marketing Analysis of NHN
Ⅰ. Executive Summary
New world is fresh ideas - NHN
NHN Corporation is Korea`s premier internet company, operating the search portal Naver (www.naver.com) and the game portal Hangame (www.hangame.com) Since Navercom incorporated in June, 1999, It completed mergers with Hangame Communications, OneQ and Search Solutions in July 2000 and was listed on KOSDAQ, the tech-heavy stock market in Korea in October 2002.
Starting from the two business pillars of search and game services, NHN has rolled out a wide range of innovative and convenient online services. A number of surveys demonstrate that the company is regarded as an undisputed leader in the online services industry in Asia, which enables people to enjoy their digital life.
NHN has emerged as the largest company in the tech-heavy KOSDAQ market in terms of market capitalization. This outstanding growth is largely attributable to the company`s efforts…