의류업체들의 패션마케팅전략-디젤,베네통,시슬리사례위주영어레포트

Violent advertising in fashion marketing
In this article, we want to explore how people react,
interpret and appreciate violent advertising and if there are
any differences between men and women regarding the above
mentioned aspects.

We start this article with a review on earlier research on violent
advertising from a Swedish perspective.
A discussion on violence definitions and symbols, pictures and
communications follows.
The following parts treat the results from the analysis and
finally the conclusion of the article is presented.

The term “shock advertising” indicates that the usage of violence
In advertising is a rhetoric and stylistic method, which creates
certain types of reactions.

Shocking pictures have become
the most effective way of selling commodities today

The advertising company Quickwise has examined how people
interpret Sisley’s advertising.
In their survey, 500 people have been studying four advertising
campaigns and one of them w…