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BUCKAROO JEANS
ÇØ¿Ü ¸¶ÄÉÆÃ Àü·«
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CONTENTS
1. Áß°£°úÁ¦Á¤¸®
2. Áß±¹ ÇöȲ
-Áß±¹ ÀÇ·ù½ÃÀå ȯ°æ
-ºê·£µå Æ÷Áö¼Å´×
4. ÇØ¿Ü ÁøÃâ Àü·«
5. °á·Ð ¹× ÇâÈÄ Àü¸Á
2009-2 SNU Fashion Marketing 9Á¶
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Extract
Áß°£ ¹ßÇ¥ Á¤¸®
About
China
2009-2 SNU Fashion Marketing 9Á¶
Conclusion
Marketing Strategy
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2009-2 SNU Fashion Marketing 9Á¶
Áß±¹ ÁøÃâ ¼±Á¤ ¹è°æ ¹× ¸ñÀû
Extract
About
China
Conclusion
Marketing Strategy
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2009-2 SNU Fashion Marketing 9Á¶
Áß±¹ ÁøÃâ ¼±Á¤ ¹è°æ ¹× ¸ñÀû
Extract
About
China
Conclusion
Marketing Strategy
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Extract
¼Òºñ ½ÃÀå ÇöȲ
±Û·Î¹ú °æ±âħü·Î °æ±â¾ÇȰ¡ ºü¸£°Ô ÁøÀü
¼Òºñ ½ÃÀåÀº °ßÁ¶¼¼¸¦ À¯Áö- °æÁ¦ ¼ºÀåÀÇ ãæµ¿·Â
About
China
2009-2 SNU Fashion Marketing 9Á¶
APPLICATION
Marketing Strategy
Áß±¹ÀÇ ÇöȲ
Extract
About
China
Conclusion
Marketing Strategy
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Extract
ÀÎÅÍ³Ý È°¿ëµµ Áõ°¡
±¤°í ¹× ÆÇ¸Å¡¦(»ý·«)
eting Strategy
½Ã»çÁ¡ ¹× ´ëÀÀ Àü·«
Extract
About
China
Conclusion
Marketing Strategy
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Extract
About
China
2009-2 SNU Fashion Marketing 9Á¶
APPLICATION
Marketing Strategy
Áß±¹ ³» Buckaroo °æÀï ºê·£µå
1) ±âÁ¸ÀÇ ¿Ü±¹ Áø ºê·£µå
Calvin Klein Jeans, Levi¡¯s,
Guess Jeans
2) Áß±¹ ºê·£µå & È«Äá ·ÎÄà ºê·£µå
¹öµÐ(÷îÔË), ¿þÀÌÆã(êÎÝß), ÇαÅ(øÃÍý),
ÆÝ(FUN), Metersbonwe S&K(Samuel&Kevin),
Jeanswest, ¡¦
Extract
About
China
Conclusion
Marketing Strategy
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Extract
About
China
2009-2 SNU Fashion Marketing 9Á¶
APPLICATION
Marketing Strategy
°æÀï ºê·£µå Æ÷Áö¼Å´×
High
Price
¹öµÐ(÷îÔË)
¿þÀÌÆã(êÎÝß)
Trendy
Guess Jeans
Levi¡¯s
CK Jeans
Buckaroo
ÆÝ(FUN)
ÇαÅ(øÃÍý)
Lee
Low
Basic
Extract
About
China
Conclusion
Marketing Strategy
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Extract
About
China
2009-2 SNU Fashion Marketing 9Á¶
APPLICATION
Marketing Strategy
Buckaroo ÁøÃâ ÇüÅÂ
Ta