본문/내용
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Practical Case of Internet Marketing
1
About Internet Marketing
2
Introduction of MenuPAn.com
3
Business of MenuPAn.com
4
Scrutinizing the Way of
Internet Marketing of MenuPAn.com
5
Strategy Comparison: Past, Present, and Future
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1
About Internet Marketing
Definition and Concept
Internet Marketing
Definition and Concept
Advantages inComparison with
Traditional Marketing
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Advantages in Comparison with
Traditional Marketing
- Quick response - Various desired information- Feedback- Exchange information(B2B, C2B, C2C)- Globalization
- High cost
- Time consuming/barrier
- Long transaction period/distance
- Less communication between consumers and
providers
- Consumer dissatisfaction
- Low quality service
1
About Internet Marketing
Definition and Concept
Advantages inComparison with
Traditional Marketing
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2
Introduction of MenuPAn.com
Company History in Brief
Date
Career
1995. 7
Founded DM Plannin…