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신촌 원트리힐(one tree hill)마케팅분석영문레포트
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원트리힐.ppt
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원트리힐.ppt
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자료설명
본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다
한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.
많은도움될겁니다^-^
한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.
많은도움될겁니다^-^
목차/차례
- 3C Analysis
- Analysis of current situation
- Market Research
- General Marketing Strategy
- Action Program, Budget, Controls
본문/내용
Marketing strategy for
Contents
3C Analysis
Analysis of current situation
Market Research
General Marketing Strategy
Action Program, Budget, Controls
One
Tree Hill
3C Analysis
Company Analysis
Competitive Analysis
Customer Analysis
3C Analysis
Company Analysis
Located near sin-chon station → Many other cafes had failed in this location
Many competitors
Most customers are Sogang Univ. students
Offer drink, bakery, and pancakes etc.
Environmental friendly concept
3C Analysis
Competitive Analysis
3C Analysis
Starbucks
comfortable couches
eclectic music
wireless Internet access
art-splashed walls
Coffee Break
Tiamo
close distance
low price
breakfast sets
discount on `Take out`
discount promotion for Sogang Univ. students
Italian ice cream
3C Analysis
Competitive Analysis
Starbucks
Coffee Break
Tiamo
Business time
①weekdays
②weekend
①07:00~23:00
②08:00~23:00
①08:00~23:00
②09:00~23:00
①10:00~11:30
②10:00~11:30…
Contents
3C Analysis
Analysis of current situation
Market Research
General Marketing Strategy
Action Program, Budget, Controls
One
Tree Hill
3C Analysis
Company Analysis
Competitive Analysis
Customer Analysis
3C Analysis
Company Analysis
Located near sin-chon station → Many other cafes had failed in this location
Many competitors
Most customers are Sogang Univ. students
Offer drink, bakery, and pancakes etc.
Environmental friendly concept
3C Analysis
Competitive Analysis
3C Analysis
Starbucks
comfortable couches
eclectic music
wireless Internet access
art-splashed walls
Coffee Break
Tiamo
close distance
low price
breakfast sets
discount on `Take out`
discount promotion for Sogang Univ. students
Italian ice cream
3C Analysis
Competitive Analysis
Starbucks
Coffee Break
Tiamo
Business time
①weekdays
②weekend
①07:00~23:00
②08:00~23:00
①08:00~23:00
②09:00~23:00
①10:00~11:30
②10:00~11:30…
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I D : nirv******* Date : 2010-08-14 FileNo : 11003871 |
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