[경영학원론]전략 설계와 수행

8. Strategy Formulation and Implementation.

■ Thinking Strategically.
▷ Strategic management is the set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals.
- in not-for-profit organizations, strategic planning pertains to events in the external environment.
▷ What is Strategic Management?

▷ Grand Strategy
- Grand Strategy is the general plan of major action by which an organization intends to achieve its long-term goals.
- Growth can be promoted internally by investing in expansion or externally by acquiring additional business divisions. Internal growth can include development of new or changed products. External growth typically involves diversification, which means the acquisition of businesses that are related to current product lines or that take the corporation into new areas.
- Stability sometimes c…