[경영학원론]벤처 경영과 사업시작

6. Managing Small Business Start-Ups.

■ What is Entrepreneurship?
▷ Entrepreneurship is the process of initiating a business venture, organizing the necessary resources, and assuming the associated risks and rewards.
▷ Entrepreneur is someone who recognizes a viable idea for a business product or service and carries it out.
▷ Five types of small business owners. (5)
- Idealists, who like the idea of working on something that is new, creative, or personally meaningful.
- Optimizers are rewarded by the personal satisfaction of being business owners.
- Sustainer category like the chance to balance work and personal life and often don`t wnat the business to grow too large.
- Hard workers enjoy putting in the long hours and dedication to build a larger, more profitable business.
- Juggler category includes entrepreneurs who like the chance a small business gives them to handle everything themselves. These are high-energy people who thrive on the pre…(생략)