원더걸스 성공사례분석(영문레포트)

Consumer Behavior 5th Report Wonder Girls : Ways to Success I. Introduction Wonder Girls is one of the project group of JYP Entertainment, managed by Park Jin-young, a famous singer in Korea. This group is made up of five girls, and each girl is drafted by various auditions(E. g. Talent upbringing project - The challenge of 99% in 2001, broadcasted by SBS). The debut song is `Irony`(Feb. 13th, 2007), which is released as a single album. The reaction of the consumer was `very hot`. Recently, the group put its first standard album on the record market. The main title, `Tell me`, is the `very very hot` issue in the entertainment section. People hear and sing this song, see and dance after the dance, and even make UCCs. We tried to find why they are so enthusiastic over `Tell Me`, and the Wonder Girls. II. `Retro`(Bock-go in Korean) The recent american pop trend is `Retro`. The famous singers following this wave are Madonna, Christina Aguilera, and so forth. Park Jin-young, the CEO of…
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