I-POD 마케팅사례 영문레포트

I-pod & I-tunes contents Introduction and market share 1 Details of i-tunes 2 Analysis of i-pod & i-tunes (4p) 3 conclusion 4 Introduction APPLE Co-founder Steven Jobs & Steve Wozniak Well known for its innovative Design& Steve Jobs Founded in 1977 Head quarter is located in San Francisco Carrying Mac, i-pod Apple tv, i-phone KOREA branch in SamSung-Dong I-pod’s Market share rate I-pod & I-tunes AD trip!! I-tunes Entering the Online Music Market http://www.apple.com /itunes - Potential of Online Music Market - Apple launches i-tunes contents: April 28th 2003 - i-tunes charges $0.99 for one music download. I-tunes The Growth of iTunes - Compatibility between different devices: PC, iPod, Cd, AppleTv - iTunes starts its contents in Windows OS: large increase in sales - Cooperation with EMI, Universal, and Sony Music (33% -Apple iTunes, Music Recording Company, Copyright) - Market Share of Online Music Market -> 26% by 2008 I-tunes movies i-pod game…
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