[경영학] 미샤(MISSHA)

< MISSHA First CF > Analysis of MISSHA`s competitive strategy 여기에 학번과 이름을 쓰세요 Select Motives "Missha" is the first on-line cosmetics brand in Korea. They have 1900000 members on-line. And their products are loved by customers, because their low cost and fine quality. ? ?The advent of Missha is certainly create a sensation in cosmetics business. Hence, we choice "Missha" that renovate structure of distribution, appeal price of removed bubble to customers and succeed in business used internet. Then we will learn their strategy of marketing. G o a l Cosmetics are functional products as the necessary of life, so they remove bubble of price. Communication with on-line & off-line. Vision and Idea of??management Realize honesty business culture that makes all human and nature beautiful. Beautiful thinking, beautiful nature, and beautiful society. History 해외 1호점(시드니점) 런칭 2004.09 MISSHA 전문매장 200호점 오픈 2004.08 동원창업투자로부터 투자 유치 MISSHA 전…
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