[경영학] 다음다이렉트원

Competitive Strategy of  Daum Direct-One Motives of Investigation 2. Introduction of Daum DirectOne Online Car Insurance Market 4. SWOT of Daum DirectOne 5. Comparison with Rivals 6. Conclusion and Future Prospect Motives of Investigation Source: Insurance Statistics Yearbook The Rapid Growth of Online Car-Insurance Market ->Keen Competition The Rapid Growth of Daum-Direct One ->Not a fore runner at first ->Approach to the insurance market of IT company Introduction of Daum Direct one Source: Insurance Statistics Yearbook - 5th January 2004. Foundation - Investment rate -> Daum communication 90% : LG Insurance 10% - Goal for 2004 -> 1% of market sharing in total car insurance -> Total income: 1000 millions won - Final Goal -> Leading company in the on-line insurance Market Online Car Insurance Market Source: Insurance Statistics Yearbook Oct. 2001 ->Foundation of KYOBO Insurance Possessions of On-line Car Insurance in total Car Insuranc…
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