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`荑좏뙜`
留덉���똿�뿰援� 諛� 誘몃옒�쟾�왂�젣�떆
-紐⑹감-
1. 荑좏뙜 湲곗뾽媛쒖슂��� �긽�솴遺꾩꽍
2. 荑좏뙜�쓽 �꽦怨듭슂�씤
3. �냼�뀥而ㅻ㉧�뒪 媛쒕뀗
4. 荑좏뙜 SWOT遺꾩꽍
(1) 媛뺤젏 (Strength)
(2) �빟�젏 (Weakness)
(3) 湲고쉶 (Opportunity)
(4) �쐞�삊 (Threat)
5. 荑좏뙜 STP遺꾩꽍
(1) �떆�옣�꽭遺꾪솕 (Segmentation)
(2) 紐⑺몴���寃잛꽑�젙 (Targeting)
(3) �룷吏��뀛�떇 (Positioning)
6. 荑좏뙜 留덉���똿誘뱀뒪 4P�쟾�왂
(1) �젣�뭹�쟾�왂 (Product)
(2) 媛�寃⑹쟾�왂 (Price)
(3) �쑀�넻�쟾�왂 (Place)
(4) �봽濡쒕え�뀡�쟾�왂 (Promotion)
7. 荑좏뙜�쓽 誘몃옒 �쟾�왂諛⑺뼢 �젣�떆
1. 荑좏뙜 湲곗뾽媛쒖슂��� �긽�솴遺꾩꽍
2xxx�뀈 7�썡 �븯踰꾨뱶��� �룞臾몄씤 源�踰붿꽍,怨좎옱�슦,�쑄�꽑二�,媛� 怨듬룞 李쎌뾽 �븳 湲곗뾽�씤 荑좏뙜��� �냼�뀥而ㅻ㉧�뒪�쓽 媛쒕뀗�쑝濡� �떆�옉�븯�뿬 �쁽�옱�뒗 �삤�뵂
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荑좏뙜 �꽦怨듭슂�씤怨� 荑좏뙜 留덉���똿 SWOT,STP,4P�쟾�왂遺꾩꽍 諛� 荑좏뙜 誘몃옒諛⑺뼢�젣�떆.hwp
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