_SLIDE_1_
¸®Ã÷Įư
¸¶ÄÉÆúм®
Marketing
Management
Presentation
_SLIDE_2_
1. ¸®Ã÷ĮưȣÅÚ ±â¾÷¼Ò°³
2. ¸®Ã÷ĮưȣÅÚ Á¶Á÷Ư¼º
3. ¸®Ã÷ĮưȣÅÚ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. ¸®Ã÷ĮưȣÅÚ ¸¶ÄÉÆÃÀü·« »ç·Ê
(1) ¼ºñ½º¸¶ÄÉÆÃ
(2) CRM ¸¶ÄÉÆÃ
(3) ³»ºÎ¸¶ÄÉÆÃ
(4) Æ÷Áö¼Å´×Àü·«
(5) Â÷º°È¸¶ÄÉÆÃ
5. °á·Ð ¹× ÇâÈÄ°úÁ¦
_SLIDE_3_
1. ¸®Ã÷ĮưȣÅÚ ±â¾÷¼Ò°³
_SLIDE_4_
1983³â ⸳ ÀÌ·¡ Àü ¼¼°è È£ÅÚ Ã¼ÀÎ Áß °¡Àå ·°¼Å¸®ÇÑ È£ÅڷμÀÇ ¸í¼ºÀ» À̾°í ÀÖ´Â ¸®Ã÷ĮưȣÅÚ.
½Ã¼³»Ó¸¸ ¾Æ´Ï¶ó °í°´¿¡ ´ëÇÑ ¼ºñ½º Çϳª Çϳª¿¡µµ ±× ¸í¿¹¸¦ À̾ ¼ö Àִ Ưº°ÇÔÀ» Ãß±¸.
°í°´ÀÌ È¯¿µ ¹Þ°í Ưº°ÇÏ´Ù°í ´À³¥ ¼ö ÀÖ´Â ¼ºñ½º, µ¶Ã¢ÀûÀÌ°í ±â¾ï¿¡ ³²À» ¼ºñ½º¸¦ Á¦°ø
_SLIDE_5_
2. ¸®Ã÷ĮưȣÅÚ Á¶Á÷Ư¼º
_SLIDE_6_
¸®Ã÷ĮưȣÅÚÀÇ ÀÏ¹Ý Á¶Á÷Àº ±âŸ ´Ù¸¥ È£ÅÚ°ú ºñ½ÁÇÏ¡¦(»ý·«)
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
|