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INDEX
1. Ä«Ä«¿ÀÀÇ Ä«Ä«¿ÀÅå ¼ºñ½º¼Ò°³
2. Ä«Ä«¿ÀÀÇ ¹ßÀü°úÁ¤
3. Ä«Ä«¿ÀÅåÀÇ ¼º°ø¿äÀÎ
(1) ½ÃÀå¼±Á¡
(2) ½À°üÀûÀÎ »ç¿ë°ú ´Ù¾çÇѱâ´É
4. Ä«Ä«¿ÀÅå SWOT ºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threat)
5. Ä«Ä«¿ÀÅå STPºÐ¼®
(1) ½ÃÀå¼¼ºÐÈ (Segment)
(2) ¸ñÇ¥½ÃÀå¼±Á¤ (Targeting)
(3) Æ÷Áö¼Å´× (Positioning)
6. Ä«Ä«¿ÀÅå ¸¶ÄÉÆà 4PÀü·«
(1) Á¦Ç°Àü·« (Product)
(2) °¡°ÝÀü·« (Price)
(3) À¯ÅëÀü·« (Place)
(4) ÃËÁøÀü·« (Promotion)
7. Ä«Ä«¿ÀÀÇ ¼ºñ½º ¼º°ø»ç·Ê
(1) Ä«Ä«¿ÀÅýÃÀÇ ¼º°ø»ç·Ê ºÐ¼®
(2) Ä«Ä«¿ÀÆäÀÌÀÇ ¼º°ø»ç·Ê ºÐ¼®
8. Ä«Ä«¿À (Ä«Ä«¿ÀÅå)ÀÇ ÇâÈÄÀü¸Á
9. °á·Ð ¹× ³ªÀÇÀÇ°ß
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