미국대학 데이터 스토리텔링 아마존의 애널리틱스, 빅데이터 적용 사업 제안서 Columbia Univ Brief Proposal for Analytics and Data Science in Amazon

Introduction (Description/Background)
Our company, Amazon.com, Inc.1), has gained the large amount of the customer data in grocery segment by acquiring Whole Foods. The purpose is to customize the grocery shopping experience to each individual user (i.e., upselling), and to discover other opportunities. To achieve this goal, Amazon must utilize analytics to process the data and gain insights.
Opportunity
Customizing shopping experience
The company has well-established image of customizati