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Research Lyft¡¯s Strategy
Brief Information on Lyft
Company Type and Business: TNC (Transportation Network Company) / Ride-sharing
Competitor: Uber
Valuation: 11.5 billion as of Dec. 2xxx (little more than a tenth the size of Uber)
Market share: 35% as of May 2xxx
Strategy
In the relatively new and competitive ride-sharing market, Lyft, a TNC (transportation network company), has developed its own strategy that differs itself from Uber, Lyft¡¯s biggest competitor and the most dominant co
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Research Lyft¡¯s Strategy
Brief Information on Lyft
Company Type and Business: TNC (Transportation Network Company) / Ride-sharing
Competitor: Uber
Valuation: 11.5 billion as of Dec. 2xxx (little more than a tenth the size of Uber)
Market share: 35% as of May 2xxx

Strategy
In the relatively new and competitive ride-sharing market, Lyft, a TNC (transportation network company), has developed its own strategy that differs itself from Uber, Lyft¡¯s biggest competitor and the most dominant co



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