ÇϳªÅõ¾î
¸¶ÄÉÆÃ 4P,STP,SWOTºÐ¼® ¹× ¹Ì·¡Àü·«¼ö¸³
INDEX
1. ÇϳªÅõ¾î ±â¾÷¼Ò°³
2. ÇϳªÅõ¾î ¼öÀ͸𵨠ºÐ¼®
3. ÇϳªÅõ¾î SWOTºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threat)
4. ÇϳªÅõ¾î STPºÐ¼®
(1) ½ÃÀå¼¼ºÐÈ (Segmentation)
(2) ¸ñÇ¥½ÃÀå¼±Á¤ (Targeting)
(3) Æ÷Áö¼Å´× (Positioning)
5. ÇϳªÅõ¾î ¸¶ÄÉÆÃ 4PÀü·«
(1) Á¦Ç°Àü·« (Product)
(2) °¡°ÝÀü·« (Price)
(3) À¯ÅëÀü·« (Place)
(4) ÇÁ·Î¸ð¼ÇÀü·« (Promotion)
6. ÇϳªÅõ¾î ¹Ì·¡Àü·«¼ö¸³
1. ÇϳªÅõ¾î ±â¾÷¼Ò°³
±¹³» Ȧ¼¼ÀÏ ¿©Çà¾÷ü Áß ±Ô¸ð¿Í ÀÎÁöµµ°¡ °¡Àå Å« ±â¾÷ÀÎ ÇϳªÅõ¾î´Â ¸¹Àº ¿©Çà»ó