À̸¶Æ® ¸¶ÄÉÆÃ¹Í½º 7PÀü·«°ú
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INDEX
1. À̸¶Æ® ±â¾÷¼Ò°³
2. ´ëÇü¸¶Æ® »ê¾÷ºÐ¼®°ú ½ÃÀåÇöȲºÐ¼®
3. À̸¶Æ® SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. À̸¶Æ® ¸¶ÄÉÆÃ¹Í½º 7PÀü·« ºÐ¼®
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) People
(6) Process
(7) Physical Evidence
5. À̸¶Æ® ¹Ì·¡Àü¸Á
1. À̸¶Æ® ±â¾÷¼Ò°³
À̸¶Æ®´Â 1993³â ¹®À» ¿¬ ±¹³» ÃÖÃÊÀÇ ÇÒÀÎÁ¡À¸·Î¼ ÇöÀç ½´ÆÛ¸¶ÄÏÀÎ À̸¶Æ® ¿¡ºê¸®µ¥ÀÌ, ÀÚ¿µ¾÷ÀÚ¸¦ À§ÇÑ ¼ø¼ö EDLP(EVERYDAY LOW PRICE)¸ÅÀåÀÎ À̸¶Æ® Æ®·¹ÀÌ´õ½º, ¾Ö¿Õ Åä