[경영학] 패밀리레스토랑의고객만족과재방문의도에영향을미치는매개변수에관한연구

패밀리레스토랑의 고객만족과 재방문 의도에
영향을 미치는 매개변수에 관한 연구
A Study on Variables which Affect on the Relationship
between Customer Satisfaction and Re-visitation
in the Restaurant Industry
[ABSTRACT]
The study was conducted to investigate the causal relationships among the service quality, customer satisfaction, and re-visitation, and to verify the existence of intervening variables which affect on the relationship between customer satisfaction and re-visitation in the restaurant industry. To satisfy this purpose, a survey questionnaire was developed and distributed to the customers in three family restaurants in Daejon. A total of 374 questionnaires was collected and analyzed by SPSS statistical program. The results of statistical analysis confirmed the causal relationships among the key variables(service quality, customer safisfaction, and re-visitation) and the existence of intervening variables which affect on the relations…(생략)