º»¹®/³»¿ë
_SLIDE_1_
_SLIDE_2_
1. Çö´ë¹éÈÁ¡ ±â¾÷¼Ò°³
2. Çö´ë¹éÈÁ¡ÀÇ ¹®Á¦Á¡
3. Çö´ë¹éÈÁ¡ ±â¾÷»óȲºÐ¼®
(1) Çö´ë¹éÈÁ¡ SWOTºÐ¼®ºÐ¼®
(2) Five Forces ModelºÐ¼®
(3) Çö´ë¹éÈÁ¡ ±â¾÷»óȲ
4. Çö´ë¹éÈÁ¡ ÇâÈÄÀü·«Á¦¾È
(1) SWOTºÐ¼®À» ÅëÇÑ Àü·«µµÃâ
(2) ÇâÈÄÀü·«Á¦¾È
INDEX
_SLIDE_3_
1. Çö´ë¹éÈÁ¡ ±â¾÷¼Ò°³
3
_SLIDE_4_
1. Çö´ë¹éÈÁ¡ ±â¾÷¼Ò°³
Strategic Management
Çö´ë¹éÈÁ¡ »ç·ÊºÐ¼®
3»öÀÇ ÀλóÀûÀÎ ·Î°í¿Í °í±Þ À̹ÌÁö·Î
°í°´µéÀÇ ÀÎ»ó¿¡ ³²°ÜÁø Çö´ë¹éÈÁ¡Àº
À¯Åë, ·¹Àú, ¹®È, ¿µ»ó»ç¾÷¿¡ °ÉÃÄ
°í°´°ú ÇÔ²²ÇÏ´Â Á¾ÇÕ »ýȰ¹®È ±â¾÷
°í°´°¨µ¿°æ¿µÀ» ½ÇÇöÇÏ´Â ÁÖ¿ä Àü·«À¸·Î
Â÷º°È¿Í °í±Þȸ¦ Ãß±¸
±â¾÷À̳ä°ú ºñÀüÀº
»õ·Î¿î °¡Ä¡¿Í ¹Ì·¡Ã¢Á¶ ¹× °í°´¸¸Á·°æ¿µ
4
_SLIDE_5_
2. Çö´ë¹éÈÁ¡ÀÇ ¹®Á¦Á¡
5
_SLIDE_6_
2. Çö´ë¹éÈÁ¡ ¹®Á¦Á¡
Strategic Management
Çö´ë¹éÈÁ¡ »ç·ÊºÐ¼®
Çö¡¦(»ý·«)
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