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I. ÀÎÅÚ Case
1. ÀÎÅÚÀÇ »õ·Î¿î °æ¿µÀÚ ¹è·µÀÇ µîÀå (style) --------------- 3
2. ¹è·µÀÇ »ç¾÷ ´Ù°¢È Àü·« (strategy) -------------------- 3
3. ÇöÀç ÀÎÅÚ¿¡ ´ëÇÑ swot ºÐ¼® --------------------------- 5
4. ÀÎÅÚÀÇ ÇнÀ Á¶Á÷ (culture) ---------------------------- 10
¥±. »ï¼º Case
1. »ï¼º, ÇÁ¶ûÅ©ÇÁ·çÆ® ½Å°æ¿µÀ» ¿ÜÄ¡´Ù. --------------------- 12
2. ¼³¸³ÀÌÈÄ 96-97³â±îÁöÀÇ »ï¼ºÀÇ ¸ð½À --------------------- 12
3. À±Á¾¿ë »çÀåÀÇ ÀÔ¼º, 97³â ±× ÀÌÈÄÀÇ »ï¼º ------------------ 15
4. ½Ã»çÁ¡ --------------------------------------------- 20
5. »ï¼º°ú ÀÎÅÚÀÇ »ç·Ê Àû¿ë ¸ðµ¨ ---------------- 21
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ÀÎÅÚÀº ¶ÇÇÑ Small Business and Networking GroupÀ» ÃѰýÇÏ´ø ÇÁ·©Å© ±æÀÌ ÅðÀÓÇÏÀÚ ±×°¡ À̲ø¾ú´ø Á¶Á÷À» ´õ¿í ¼¼ºÐÈÇϱâ·Î Çϰí À̸Ó¡ »ç¾÷¿¡ ÁøÃâÇϱâ·Î ÇÏ¿´´Ù. ÀÎÅÚÀº À̸Ó¡ ½ÃÀåÀ» È®º¸Çϱ⿡ °¡Àå ÀûÇÕÇÑ ÀÚÀ²°æ¿µÁ¶Á÷À¸·Î º¯¸ðÇϱâ À§ÇÏ¿© Á¶Á÷À» ´õ¿í ÀÛ¡¦(»ý·«)