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2.1. ÀÎÅÍ³Ý ¸¶ÄÉÆÃÀÇ ¹æÇâ
¸¶ÄÉÆÃÀ̶õ °³ÀÎÀ̳ª Á¶Á÷ÀÌ »óÈ£°£ÀÇ ¸ñÀûÀ̳ª ¿å±¸(needs)¸¦ ÃæÁ·½ÃÄÑ ÁÖ´Â ±³È¯ÀÌ ÀϾµµ·Ï ¾ÆÀ̵ð¾î, »óǰ ¹× ¼ºñ½º °³¹ß, °¡°Ý °áÁ¤, ÆÇÃË È°µ¿, ±×¸®°í À¯ÅëÀ» °èȹÇÏ°í ½ÇÇàÇÏ´Â °úÁ¤À̶ó°í ÇÒ ¼ö ÀÖ´Ù(Bennett 1995). ±×¸®°í ÀÎÅÍ³Ý ¸¶ÄÉÆÃÀ̶õ ÀÎÅͳÝÀ̶ó´Â °¡»ó °ø°£(cyberspace)¿¡ ¸¶ÄÉÆÃ °³³äÀ» Àû¿ë½ÃŲ °ÍÀ» ¸»ÇÑ´Ù. ´Ù½Ã ¸»Çؼ ÀÎÅÍ³Ý ¸¶ÄÉÆÃÀº ÄÄÇ»Å͵éÀÌ ³×Æ®¿öÅ©·Î ¿¬°áµÈ ÀÎÅÍ³Ý »ó¿¡¼ °³ÀÎÀ̳ª Á¶Á÷ÀÌ »óÈ£°£ÀÇ ¸ñÀûÀ̳ª ¿å±¸¸¦ ÃæÁ·½Ã۱â À§ÇØ ¸¶ÄÉÆÃ È°µ¿À» Àü°³ÇÏ´Â °ÍÀ̶ó°í ÇÒ ¼ö ÀÖ´Ù.
ÇöÀç ÀÎÅÍ³Ý »ó¿¡¼ Á¤º¸¸¦ Á¦°øÇϱâ À§ÇØ ¹®ÀÚ, ±×·¡ÇÈ, À̹ÌÁö¿Í °°Àº ¹Ìµð¾î°¡ ÁÖ·Î »ç¿ëµÇ°í ÀÖÀ¸³ª, ¾ÕÀ¸·Î´Â ºñµð¿ÀÀÇ »ç¿ëÀÌ ´õ¿í Ȱ¹ßÇØÁú °ÍÀ̸ç ÀÌ¿¡ µû¶ó ¸ÖƼ¹Ìµð¾î ±â¼úÀÌ ±Þ¼ÓÇÏ°Ô ÀÎÅÍ³Ý ±â¼ú°ú Á¢¸ñµÇ¾îÁú °ÍÀÌ´Ù. ±×·¯³ª ÇöÀçÀÇ ±â¼ú·Î´Â ÀÎÅÍ³Ý »ó¿¡¼ Á¦°øµÉ ¼ö ÀÖ´Â Á¤º¸¿Í ½ÇÀçÀÇ Á¦Ç°°ú´Â »ó´ç°£ °Å¸®°¨ÀÌ ÀÖ´Ù. À̸¦ º¸¿ÏÇϱâ À§ÇØ °¡»óÇö½Ç(virtual reality)°ú °°Àº ´Ù¹æ¸éÀÇ ±â¼úÀû ³ë·ÂÀÌ ½ÃµµµÇ°í ÀÖÀ¸³ª ÀÌ·¯ÇÑ ±â¼úÀÌ ¼ö³â³»¿¡ ÀÎÅÍ³Ý »ó¿¡¼ º¸ÆíȵÇÁö´Â ¾ÊÀ» °ÍÀÌ´Ù. °á±¹ ÀÎÅÍ¡¦(»ý·«)
2.2. µ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃÀÇ °³³ä
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±èº´µµ (2000), `Improving Recommendation by Combining Collaborative Filtering and Content-based Filtering`, Working Paper, Seoul National University
±èº´µµ (2000), `°í°´¸ÂÃãÇü À¥»çÀÌÆ®`, ¼¿ï´ëÇб³ ÀüÀÚ»ó°Å·¡ Áö¿ø¼¾ÅÍ ±³Àç
±èÁø¿ì (1999), INTERNET BUSINESS .COM, ¿µÁøÃâÆÇ»ç.
´ÙÀ½Å×Å© (2000), http://www.daumtech.co.kr.
¹ÚÂù¿í (1999), ±ÝÀ¶±â°üÀÇ µ¥ÀÌÅͺ£À̽º ¸¶ÄÉÆÃ, ½Ã±×¸¶ ÀλçÀÌÆ® ±×·ì.
ÄÄÇ»ÅÍ¿ùµå (2000), Åë±Ç 195È£, pp. 144~152.
Çѱ¹ÀϺ¸ ºñÁî´Ï½º ÀÎÅÍ³Ý Biz. ÀÎÅÍ³Ý ¸¶ÄÉÆÃ Ä®·³ (1999), Retrieved March 25, 2000 from World Wide Web, http://www.hk.co.kr/biz/interbiz/interbiz.htm.
Allen, Cliff & Kania, Deboarh & Yaeckel, Beth (1997), Internet World Guide to One-to-One Web Marketing, John Wiley & Sons, Inc.
Bennett, Petre D. (1995), Dictionary of Marketing Terms, 2nd edition, Chicago: American Marketing Association.
Brown, Alex (2000), University of Delaware, Retrieved March 27, 2000 from World Wide Web, http://www.broadvision.com.
i-biznet.com (1999), Retrieved March 24, 2000 from World Wide Web, http://www.i-biznet.com.
Martin, Chuck (1999), e-ºñÁî´Ï½º.com, 21¼¼±âºÏ½º, Retrieved March 23, 2000 from World Wide Web, http://www.udel.edu/alex.