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F1 MARKETING
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What is F1
FIA Formula one world championship
= F1 = grand prix racing
The highest level & the longest history
F1 tours 19 countries
3,800,000 spectators / 2,300,000,000 tv audiences
Introduction
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MARKETING OFFERINGS
More than race
Money cannot buy
EXPERIENCE
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Various circuit
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Monaco Monte-Carlo
Beautiful view
Thrilled race
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Concert, Autograph session
Singapore - Bigbang, Rihanna, Justin bieber
Germany - Fans get up close and personal in Germany
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Celebrity, Fashion show
Celebrity
Fashion show
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S¡¦(»ý·«)
1) International scale.
2) An almighty website
3) many kinds of promotion for customers
4) Experience!
2. Regional economy vitalization
table!¡±
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3) many kinds of promotion for customers
-not only F1 itself but also corporate sponsors entertain their guest and customers
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4) Experience!
F1 gives fans an unforgettable and unique experiences
Excitement of f1 racing.
the highest speed ,
more complicated and difficult course than ¡°nascar¡±
meet the drivers
swap stories with other f1 entusiasts.
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Societal
Marketing
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1. Eco-friendly
KERS(Kinetic Energy Recovery System)
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1. Eco-friendly
¡°Make Cars Green¡±
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2. Regional economy vitalization
Japan: Suzuka Circuit
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Motorpia
Suzuka circuit hotel