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VEGETUS
Business proposal
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Table of contents
3
2
1
4
introduction
Environment Analysis
Plan
Limitation & Conclusion
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Type of life style
Eating well, sleeping well
Seeking a peaceful life through the balance between healthy body and healthy mentality
Well-Being
01
Introduction
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The present condition of vegetarianism in Korea
In 2004, only 1 percent of the entire population is a vegetarian, means 500,000 of people.
Now 7~12 percents of the entire population are vegetarians.
Statistical material of Korean vegetarian association
Visitors and members of Korean vegetarian union site are steadily increased.
01
Environment Analysis
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Vegetarian celebrities
The hygiene problem of the animal nature food
Protect animals
To losing t¡¦(»ý·«)
PLAN
VEGETUS
VEGETUS¡¯s logo
Organization chart
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Mission: Heath and smile are given to vegetarians.
Vision: Korea`s first restaurant focusing on vegetarians, who pursues customer
satisfaction and customer happiness through the quality and system
01
PLAN
VEGETUS
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Product
Lots of vegetarian diet menu for vegan (no milk, butter and egg)
Price
beverage - \3,000~7,000 / cake - \5,000 / sandwich - \8,000~13,000
Place
Near Hongik Univ
Competitor analysis - Cook & Book
High price
Just deserts (no rice)
For only vegan
Environment Analysis
02
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Product
High proportion of dairy
Price
Meal \5000~\7000
Place
Have many chains
Competitor analysis Loving hut
There is no choice for
Vegan or Lacto Vegetarian
Environment Analysis
02
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Product
Vegetarian Buffet
Price
Meal \15000 (kids:\7000)
Place
Near kang-nam stations
Competitor analysis New start
High price
So long mealtime
Environment Analysis
02
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