º»¹®/³»¿ë
_SLIDE_1_
KAKAO TALK
MARKETING
_SLIDE_2_
INDEX
1. Company introduction
2. Market analysis
3. STP
4. 4P
5. SWOT
6. Comparison
7. Conclusion
_SLIDE_3_
[ Selection Reason ]
1 First mover of the market
2 Familiar and close to us
3 With smart phone market, KAKAOTALK is growing up
_SLIDE_4_
1
Corporate Mission and Vision
` Transforming the way we talk,
share and live on this planet `
KAKAOTALK is
a base of KAKAO service
Internationally serviceable Free talking application
: one to one/group chat, voice talk, multimedia contents
Company introduction
_SLIDE_5_
1
Domestic mobile messenger No.1
Total subscriber ` 83million
Domestic subscriber ` 42million
8hundred million transmission
per a day
Company introduction
_SLIDE_6_
[ Market analysis ]
1 Customers
2 Company
¡¦(»ý·«)
e
-60% of users are 20-30 age
84% of users are use all-in-one smart phone charge
Smart phone is Rapid popularization
Smart-phone market status
3
STP
_SLIDE_15_
Segmentation
Develop app market
Development kakao talk
½º¸¶Æ®Æù »ç¿ëÀÚ °ø·«
3
STP
_SLIDE_16_
targeting
Significantly lack of free message and call service for young people.
Kakao corporation use advantage of unlimited message service
Targeting smart-phone charge user
SKT smart phone all-in-one charge
3
STP
_SLIDE_17_
Download ranking is number 1.
2. unlimited message service instead of free message service.
3. Plant unlimited ¡®free¡¯ recognition to people.
4. Survive in the Ever-changing application market
Positioning
3
STP
_SLIDE_18_
[ 4P strategy ]
1 Product
2 Price
3 Place
4 Promotion
_SLIDE_19_
4
4P strategy
Product
¡°
KAKAO Talk¡¯s representative color is ¡® yellow ¡¯
Creat