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How to be No. 1
Marketing class-Adidas
CONTENTS
NIKE VS ADIDAS
Reason of Choice
1st Suggestion
2nd Suggestion
Conclusion
3rd Suggestion
4th Suggestion
Marketing class-Adidas
NIKE VS ADIDAS
CONTENTS
Marketing class-Adidas
NIKE VS ADIDAS
V
S
Which Brand
do you prefer
Marketing class-Adidas
CONTENTS
Reason of Choice
Marketing class-Adidas
World Sports Industry analysis:
-` 2005 NIKE owned 33%, Adidas 14% Reebok 12%, Puma 7% of market.
-`Korea productivity center survey: NO.1 brand power, Customer satisfaction
2xxx Brand ranking
2012 Brand ranking
No Adidas in Ranking
Reason of Choice
Marketing class-Adidas
Reason of Choice
No Adidas in Ranking
-` Same industry
-` Started earlier
-` 2nd place
-` Want to Make No.1
Marketing class-Adidas
How we will present
No Adidas in Ranking
¡æ Based on Adidas strategy
give suggestions to make
NO.1
Marketing class-Adidas
CONTENTS
1st Suggestion
Kakao Plus friend
Marketing class-Adidas
1st¡¦(»ý·«)
re promotions creating brand awareness, New consumer
Threat
Collaboration of Nike and Kakao talk, Entry of new competitors
1st Strategy
Marketing class-Adidas
CONTENTS
2nd Suggestion
mi adidas
2nd Strategy
Marketing class-Adidas
mi adidas
mi adidas
Marketing class-Adidas
Offer a customized product
Test consumer¡¯s demands
Fulfill the consumer¡¯s expectation
Attract new customer
by promising superior value
mi adidas
Marketing class-Adidas
Market Penetration
mi adidas increase the current product mass in the same market
Market Development
mi adidas targets a new market by the current product
2nd Suggestion
Marketing class-Adidas
Promoting by Pinterest
Promoting by Pinterest
Marketing class-Adidas
A new SNS model that allow users to share photo by theme
Pinterest is likely to be the hottest SNS model for business marketing
Promoting by Pinterest
Marketing class-Adidas
Pinterest relies on visual image more than other SNS model
Pinning customer¡¯s own m