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INDEX
1. Introduction to E-mart
- Internal & External Environments
- Management Strategies of E-mart
- Circumstances Facing E-mart
- Problems
2. E-mart`s Differences
3. Study
- Solutions from Information Systems
- How E-mart Solves the Problems
4. Process Screen and Design
5. Implications & Discussions
6. Conclusion
7. References
8. Members
E-Mart is representative enterprise that has used Management Information System(MIS). We think MIS is not the exclusive property of the young generation but useful things of the entire generation . So we choose `mart` that is related directly to our lives and everyone see easily. And we look into MIS E-mart use and what to use easily. Our first plan is interview about practical inner MIS enterprise has. But we cannot do it because MIS is business secret information. So we feel how m¡¦(»ý·«)
are 146 domestic store and 16 chines stores according to basis on December 2012.
Market circumstances
Enterprise type retail & oligopolies
- The portion of enterprise type retail increase
- serious oligopolies for industry head business
The sharp increase for online
- Nonstore retail markets expand
(Internet mall, Home-shopping)
- Establishment of infrastructure
New consumption culture
- The right of consumer strengthen
- The polarization of consumption
- reasonable consumption culture
(2) Management strategies of E-mart
1. Aggressive store extension
2. Reconsider price competition
3. Enhance services
1. Strategy of increasing the number of stores
2. Low-cost investment
3. Standardization of stores
Rapid growth of online
- Extension of distribution market in the form of no-store
(E-shopping mall, Homeshopping)
- Setting basic infrastructures
Enterprise distribution and oligopoly
- Rate of enterprise distribution