º»¹®/³»¿ë
_SLIDE_1_
negative
positive
normal
media influence difference about Current generation of media users and for users of the previous generation
Çö ¼¼´ë ¹Ìµð¾î ÀÌ¿ëÀÚµé°ú ÀÌÀü¼¼´ë ¹Ìµð¾î ÀÌ¿ëÀڵ鿡 ´ëÇÑ ¹Ìµð¾î ¿µÇâ·Â Â÷ÀÌ
focus on Youth Media use and the negative effects of society.
û¼Ò³â ¹Ìµð¾î ÀÌ¿ë°ú »çȸÀû ºÎÁ¤Àû È¿°ú ¹ßÇöÀ» Áß½ÉÀ¸·Î
_SLIDE_2_
INDEX
Research Background and Purpose
Research contents
Research Methods
Expected effect
Media influence
_SLIDE_3_
In the current stage of the formation of social media systems technology due to the promotion of media convergence era,
the rush of the modern form of media use is changing rapidly.
WOW
Research Background and Purpose
Media influence
_SLIDE_4_
However, look carefully where you want to have the awareness that the aforementioned differences in the use of these media youth,
that is distinct from the previous generation to the current generation of media users
experience, and the social and cultu¡¦(»ý·«)
t of traditional mass media but, it has changed into the effect from new-mass media.
the research has been progressed with the effect from changed and extended media-environment mainly.
Media influence
_SLIDE_8_
[µ¿¾Æ´åÄÄ]
It means it is not focused on the difference of changed audience.
So, this research mainly shows the cognitive of media audience in the present is different to the one in the past.
Media influence
Research contents
_SLIDE_9_
¡Ý literature study
- Domestic/foreign study about developmental theory of child and the sociality of
teenagers
- The search on existing study and domestic/foeign articles about social/
cultural impact of receivers toward media
¡Ý Case Study
- Subjects : South Korea, China, U.S.A., Japan (4 countries)
- Content : Study of social/cultural impact of the media industry by country
Study of usage differences in media by age
¡Ý Expert advice
- Subjects: media-related professionals, children and youth-relate